The Amethyst Group Melville, NY, United States
Dec 05, 2019Full time
Position Overview Confidential Company is currently seeking a Director, Marketing to oversee marketing efforts for our Production Solutions Division, with BISG (Business Imaging Solutions Group). The incumbent will be responsible for building and maintaining relationships with dealer management as well as industry experts, analysts and media, in order to strengthen our marketing efforts to increase Canon production printing brand awareness within the printing industry and sales channels. Responsibilities -Directs the development of company marketing and business development programs for imagePRESS and VarioPrint cutsheet production black-and-white and color engines and PRISMA/EFI workflow products to promote them through the sales channels, industry experts, analysts and media. -Responsible for assessment of existing and potential markets, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. -Mainly responsible for US market but need to support marketing activities in Canada, Mexico and Latin America. -Activities may include sales support; product advertising/promotion; planning, developing, and implementing channel programs and industry events; and directing the development of company market requirements for specific products or product lines. -Manages a team of six which includes selection, development, and evaluation to ensure the efficient operation of the function. Qualifications -Minimum of 10 years of related experience, ideally working within the Production Printing industry -Bachelor Degree or equivalent experience required -Management experience required -Well-established and sophisticated communication skill sets as one of the senior marketing representative. -May require considerable travel (up to 30%); valid driver's license and acceptable driving record necessary. Additionally, because this position requires driving for company business as an essential function of the job, candidate must remain in compliance with company safety guidelines and policies.